Inviting Tip:

When someone asks you what do you do – what is your answer going to be?

Has anybody ever said you, “I’m an attorney (or whatever), what do you do”?

Don’t just mumble something about marketing or people will lose interest quickly.  Don’t be vague.

Instead use the “elevator technique”.

The idea is that you get into an elevator with a sharp looking person. You have about 10 seconds before the elevator door opens. How do you get this sharp looking person to thrust their business card at you and demand that you call them about your business or product?

It begins by connecting quickly – it looks like a big convention in this hotel, are you part of that? (Yes.) What do you do? (I’m a doctor.)

People will reciprocate and ask you the same thing “What do you do?”

Here’s the basic structure of the answer:

Do you know how (blank)?

Well, what I do is (blank – unique attraction feature).

e.g. Do you know how some people have made fortunes with the Internet?

(Yes)

Well, what I do is show professionals how to make money by implementing a very specific Internet strategy.

(Really, you need to talk to my brother, he’s an attorney and is really interested in the Internet – here’s my card, please give me a call, and I’ll hook you up.)

Or…

Do you know how fuel prices are going no where but up and every one is concerned about the environment?

Yes.

Well, I’m looking for a few key individuals to help roll out a recession proof product nationally and internationally, a patent pending, green product that increases miles per gallon 7 to 19% and reduces emissions by 30% – or more.

(Wow, how do I find out more?)

Get their business card.

Be prepared, write out a little script and then practice and roll play with your sponsor!  You can master a few simple lines.  Practice on your spouse, repeat your “power lines” out loud to your children, your dog or your cat!  Then jump into the deep end and try the elevator technique on a complete stranger.  What’s the worse that can happen?  If they don’t take the bait, you’ll likely never see them again.  If they do ask for more information – you could make millions together!

Recruiting is the most lucrative skill you can develop as a networker and YOU can develop it!